![]() ![]() You get a decent bang for your buck if getting them at retail and they appear to be fairly well put together, pretty standard Mattel quality imo.īoth mine have pretty decent faces though Rallee may have some slight wonk, but all the Rallee's i've seen look to have one eye slightly misaligned so hmm. Overall though, i'm actually pretty pleased with these dolls. They're too wide so it's not ideal but it'll do. I ended up elastic banding her headphones to her head lol. Cori Cruize with her awesome purple fro and Rallee Radmore with her punky white hair.īack in their original outfits I figured out that Cori's walkman can indeed clip onto her belt, though it sticks out a bit odd and the wire is so stiff that it's quite difficult to then get her headphones to sit nicely. We're here to see if the Wild Hearts Crew dolls were worth importing. _> Hmmmmmm.īut we're not here to talk about Fresh Dolls really. happening to be the major retailer for Fresh Dolls. Hmmm.Īlso interesting is that the Wild Hearts dolls are a Walmart exclusive. Though i do find it very curious that Mattel could be intimidated by a fish as comparatively small as Fresh Dolls. They're a tiny company and their product of course cannot really stand up against Mattel's might, but they're bringing something interesting to the game at least. I look forward to seeing Fresh Doll's full reveals. Just because the lines are unsettlingly similar doesn't mean they're not worth a look. Barbie and the Rockers was a good line that coexisted just fine with Jem after all. Now of course, all this said, that does NOT mean that both lines cannot coexist and both be good. Naturally, seeing these teasers, all a lot of people can say is "oh wow, they look like Wild Hearts!" and you cannot tell me Mattel aren't cackling with glee over that. (don't sue me Mattel!)īut it's not like Mattel havn't pulled this shit before and we know these Fresh Dolls have been in production since the start of the year. this is only speculation and we have no PROOF of course. Now of course, maybe it's a coincidence, maybe it's all nothing. Until Fresh Dolls released this teaser of their next wave due out at the end of the year: So when this Wild Hearts Crew line came out of nowhere with little fanfare and using a lot of existing parts and graphics, naturally, a lot of people thought "okay, what's got Mattel nervous?" Companies are constantly seeking ways to undermine their opposition or the ride on their coat tails. But it's also not at all uncommon in the industry. This isn't a secret, this is a well documented fact that Mattel themselves are really annoyingly proud of doing. Mattel have successfully managed to take some of the excitement out of Hasbro's release. When Jem hits people say "these look just like that Barbie and the Rockers line". The result is just what Mattel hoped for. ![]() They create Barbie and the Rockers and they beat Jem to store shelves by several months despite starting later. So they get together and they cobble together a line themselves, using parts they already have to speed up production. Mattel know this could potentially be HUGE for their rival, they need some way to take the wind out of their sails. It's the 80s, Hasbro has a new doll line in the works that really captures a culteral zeitgeist, they're calling it JEM and Mattel has caught wind of this. To explain to those who don't understand what that means, i'll tell you a story. So what on earth was coming out that Mattel was trying to preempt to market? ![]() Was it a rival to MGA's OMG line? That didn't feel right. "What is Mattel rushing these out to counteract?"īecause they came outta nowhere using reused graphics and parts and felt rather hasty.įor months we speculated. See, when these were released a lot of old guard doll people all voiced the same question. ![]() Import fees were a bit painful but considering this line is fairly unlikely to get a global rollout (haha watch, that'll happen now!) i'm glad at least to have my hands on two of the set.īut before we delve into the review I want to discuss the elephant in the room. Mattel annouced these a few months back to a lot of excitement, rapidly quashed when we all found out they were store exclusives and worse, US ONLY exclusives.īut I really do love me some alternative dolls with interesting hair so I sort of put a cheeky bid in on a couple on ebay and sort of. ![]()
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